Jan 3, 2013

THE PLEASURE PRINCIPLE

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Dopamine Key to Behavior
Since the beginning of time humans have tended to do
 what feels good - an impulse controlled by the brain.
Now, neuroscientists are starting to unravel how something
 that was a positive impulse thousands of years ago
 can be detrimental to human survival today.
CLICK LINK

 Ancient Systems In The Brain Drive Human Cravings
CLICK LINK

Quote:
"For Beninger, dopamine is the most fascinating neurotransmitter,
allowing us to interact with our environment,
sending us in search of the things we need for survival.
"Something that's biologically valuable, food, for example,
water, sexual partner, social companion, social cooperation,
those are things that activate the dopamine system," he says.

End Quote


 
George